Illustration

Illustration - Technical

Preliminary mold study of an unreleased assay format.

Illustration - Instructional

A series of illustrations from an instrument "quick start guide."

Illustration - Informative

In the same style, these samples from a series of illustrations, now printed right into the packaging itself, summarize for our customers the microbiology & technologies of various assays.

Illustration - Branding

Client samples for a proposed line of fruit & yogurt energy bars. Designed to target a healthy female audience, while standing out among competitors' packaging.

Illustration - Character

For 4 years, "Phlubi the Flu Bug" has been gracing tradeshow give-away buttons, evolving almost annually. 2- and 4-color designs.

Photography

Photography - Catalog

A sample of images photographed around the office, wherever light was best. Taken with a 3.2 Mp consumer digital camera, collaged or otherwise enhanced in Adobe Photoshop.

Photography - Stylized

A sample of images photographed around the office, wherever light was best. Taken with a 3.2 Mp consumer digital camera, collaged or otherwise enhanced in Adobe Photoshop.

Photo Manipulation

This stock image (above) was "Photoshopped" to incorporate one of our products. The result: an inexpensive alternative to professional product (or model) photography.

Layout

Layout - Newsletter

Quarterly state-of-the-organization newsletter for customers and employees alike. News, help topics and promotions in a bright, modern layout.

Layout - Presentation

Designed as a sales icebreaker for new customers, this highly successful piece briefly introduces Thermo as a company, highlighting our position in the corporate structure, and continues as an illustrated catalog of our technology, products, and services.

Layout - Advertising

A sample of ads (1/4 to full page) which won my division the worldwide corporate award for Best Ads of 2002, for their attention-grabbing images and clever headlines (well, relative to the market anyway).

Layout - Large format

A mock-up of a tabletop exhibit display, used at smaller (regional) shows.

Packaging - Labeling

A small selection of reagent labels. Each label legibly incorporates a Procedure Step number, multiple languages, storage conditions, cautionary symbols, and company logo and address… in a space as small as 1.5 x 3 inches.

Packaging - Product

A few of the test kit sleeves implemented to replace plastic kit "shells" that had long caused problems for our Point of Care customers.

This sleeve design integrates attractive packaging, CE marking and international language requirements, as well as a procedure card and technology explanation into one, single-side printed sleeve.